“With giving by individuals remaining the greatest driver of nonprofit growth, the importance of understanding the capacity and interest of your individual donors and prospects continues to be critical to the success of every type of nonprofit.”

Poonam Prasad
Founder and President

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WOC Awards 2025

On June 25th, 2025, Women of Color in Fundraising and Philanthropy (WOC) hosted the 2025 5th Anniversary Annual WOC Awards. Each spring, the WOC community gathers in New York City to celebrate another year of championing women of color in fundraising and philanthropy and to honor several incredible women through the WOC Awards. Poonam Prasad serves on the National Advisory Committee of Women of Color in Fundraising and Philanthropy. 

At this year's WOC Awards, Madeline Lamour Holder received the Catherine Ferguson Philanthropy Award. Madeline Lamour Holder is Vice President of Development at The New York Women’s Foundation, a longtime PCR client. In her role, Madeline works to identify and cultivate philanthropic opportunities to expand partnerships with individual donors in New York City. We are so proud to have worked with Madeline for more than 15 years!

Poonam Prasad also had the honor of introducing the WOC 2025 Spotlight Award Honoree, an inspiring young professional in the field of fundraising and philanthropy, Sabrina Hua.

Hot Off the Press! Giving USA 2025

As a supporter of the Giving USA Foundation and member firm of the The Giving Institute, Prasad Consulting & Research is excited to announce today's release of Giving USA 2025. Our President, Poonam Prasad serves on the Editorial Review Board and contributed some comments to the Giving to Individuals section of the Good to Know chapter. PCR Team Member Kelly Evers serves on the Advisory Council on Methodology External Peer Review Board. 

The report provides extensive giving data and a comprehensive overview and analysis of US donors’ enduring generosity in 2024. Total estimated charitable giving in the United States reached $592.50 billion in 2024. Total giving grew by 6.3% in current dollars, and grew by 3.3% when adjusted for inflation, buoyed by a strong stock market and GDP growth. The increase in total giving, was led by increases in individual and corporate giving.

For the first time in the last three years, total giving outpaced inflation as inflation rates moderated from those seen in recent years. However, despite a 6.3% growth in current dollars, and although total giving reaching a new high by that measure, adjusted for inflation, giving increased by only 3.3%. The inflation-adjusted record-high year for total giving remains 2021, during the depths of the pandemic when US donors rallied mightily to alleviate suffering both here and abroad.

WID: WOMAN OF aCHIEVEMENT LUNCHEON

On May 16th, 2025, Women in Development (WID) hosted the annual Woman of Achievement Award Luncheon where they recognize and promote the achievements of a distinguished colleague who has demonstrated extraordinary service to the field of development and philanthropy. 

The 2025 honoree was Bertina Ceccarelli, longtime friend and former client of Prasad Consulting and Research. Bertina is the Chief Executive Officer of NPower, a national tech training and job placement nonprofit, rooted in community, and on a mission to advance equity in the tech industry. She joined NPower in 2016 with a passion to disrupt the status quo and build more inclusive workplaces. Under her visionary leadership, NPower has grown six-fold, expanding their proven program to several new cities.

WID also honored two Rising Stars in the field of fundraising and development. One of this year's Rising Star Recipients was Taylor Ross, Prasad Consulting & Research alumnus and Senior Development Executive at UJA Federation of New York. In her fundraising role she creates donor strategies, serves as liaison to Major Gifts to increase household giving, and manages her own portfolio of donors. 

Congratulations to Bertina Ceccarelli and Taylor Ross on these well-deserved honors!

WID MAY 2024 NEWSLETTER

PCR President Poonam Prasad was featured in the May 2024 Women in Development Newsletter! As part of AAPI Month, WID asked some of their AAPI members working in development to share their stories. Poonam spoke to WID about her fundraising journey, and the women that helped her along the way!

research & strategy Development

PCR uses its expertise in research and strategy development from crafting solicitation strategies to maximize ask levels and identify the best people to make the approach to setting up and building major gift programs, capital and special campaigns, and design and implement fund-raising programs for new nonprofits.
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audits

PCR conducts audits of research departments and development offices to determine if current staffing levels, skills, organizational structures and resources are maximizing the organization’s revenues and are adequate for a capital campaign. 
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staff & board training

The firm provides training to an organization’s staff to improve the scope and reliability of information discovered. This includes making recommendations on the use of new resources, such as database screening, and other online research services. 
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americares

PCR was hired to ramp up the organization’s individual giving program by assessing its research needs and providing counsel on all aspects of the program. 
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NEW YORK-PRESBYTERIAN HOSPITAL
& WEILL-CORNELL MEDICAL COLLEGE

PCR was hired to conduct an audit of the development department’s research operations to assess its readiness to support fundraising efforts for an upcoming capital campaign. 
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Sinop kale excavations, turkey

PCR was hired to design and implement a fund-raising program to raise private funds for an archaeological excavation in Turkey, co-directed by two American archaeologists. 
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