“With giving by individuals remaining the greatest driver of nonprofit growth, the importance of understanding the capacity and interest of your individual donors and prospects continues to be critical to the success of every type of nonprofit.”

Poonam Prasad
Founder and President

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Women in Development Webinar:
The Giving Outlook

Giving USA 2025 recently reported on a reassuring upward philanthropic trajectory. However, since then, new developments affecting both local and international nonprofits, have occurred in 2025. What are the implications of the findings and subsequent events on the philanthropic landscape and fundraising?  

Prasad Consulting & Research President Poonam Prasad, who serves on the board of the Giving Institute and the Editorial Review Board of Giving USA, will coordinate a conversation on findings and trends from the 2025 Giving USA report and other recent surveys. She will be joined by a leading expert in wealth and philanthropy who will offer perspective on donor behavior and emerging trends in high-net-worth giving. A panel of senior development executives will share their reactions to the data and discuss best practices for driving philanthropic success throughout 2025 and into 2026.
 

October 3, 2025 | 12:00 - 1:30 p.m. | Virtual

WID Members FREE | Non-Members $20

This event will not be recorded

Our #TeamWater Campaign:
$41 million raised in 31 days!!

Congratulations to our client WaterAid and #TeamWater for successfully raising $41 million in just 31 days through the month of August to provide 2 million people with life-changing access to clean water for decades!

Only the phenomenal media personalities Jimmy Donaldson AKA Mr. Beast and Mark Rober could have completed the biggest campaign for clean water in the world in such a short time frame by mobilizing a vast global network of creators and donors. Of course, the fundraising team, of which we were a part, planned and worked together on the project for over a year before it launched. 

The work to provide the water will be carried out by WaterAid in partnership with local communities, governments, partners and a whole host of people critical to delivering a sustainable supply of clean water, with specific projects in Bangladesh, Cambodia, Colombia, Mozambique, Nigeria and Rwanda, and by working with local partners to reach communities in Brazil, Kenya and the USA. 

WOC Awards 2025

On June 25th, 2025, Women of Color in Fundraising and Philanthropy (WOC) hosted the 2025 5th Anniversary Annual WOC Awards. Each spring, the WOC community gathers in New York City to celebrate another year of championing women of color in fundraising and philanthropy and to honor several incredible women through the WOC Awards. Poonam Prasad serves on the National Advisory Committee of Women of Color in Fundraising and Philanthropy. 

At this year's WOC Awards, Madeline Lamour Holder received the Catherine Ferguson Philanthropy Award. Madeline Lamour Holder is Vice President of Development at The New York Women’s Foundation, a longtime PCR client. In her role, Madeline works to identify and cultivate philanthropic opportunities to expand partnerships with individual donors in New York City. We are so proud to have worked with Madeline for more than 15 years!

Poonam Prasad also had the honor of introducing the WOC 2025 Spotlight Award Honoree, an inspiring young professional in the field of fundraising and philanthropy, Sabrina Hua.

Hot Off the Press! Giving USA 2025

As a supporter of the Giving USA Foundation and member firm of the The Giving Institute, Prasad Consulting & Research is excited to announce today's release of Giving USA 2025. Our President, Poonam Prasad serves on the Editorial Review Board and contributed some comments to the Giving to Individuals section of the Good to Know chapter. PCR Team Member Kelly Evers serves on the Advisory Council on Methodology External Peer Review Board. 

The report provides extensive giving data and a comprehensive overview and analysis of US donors’ enduring generosity in 2024. Total estimated charitable giving in the United States reached $592.50 billion in 2024. Total giving grew by 6.3% in current dollars, and grew by 3.3% when adjusted for inflation, buoyed by a strong stock market and GDP growth. The increase in total giving, was led by increases in individual and corporate giving.

For the first time in the last three years, total giving outpaced inflation as inflation rates moderated from those seen in recent years. However, despite a 6.3% growth in current dollars, and although total giving reaching a new high by that measure, adjusted for inflation, giving increased by only 3.3%. The inflation-adjusted record-high year for total giving remains 2021, during the depths of the pandemic when US donors rallied mightily to alleviate suffering both here and abroad.

research & strategy Development

PCR uses its expertise in research and strategy development from crafting solicitation strategies to maximize ask levels and identify the best people to make the approach to setting up and building major gift programs, capital and special campaigns, and design and implement fund-raising programs for new nonprofits.
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audits

PCR conducts audits of research departments and development offices to determine if current staffing levels, skills, organizational structures and resources are maximizing the organization’s revenues and are adequate for a capital campaign. 
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staff & board training

The firm provides training to an organization’s staff to improve the scope and reliability of information discovered. This includes making recommendations on the use of new resources, such as database screening, and other online research services. 
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americares

PCR was hired to ramp up the organization’s individual giving program by assessing its research needs and providing counsel on all aspects of the program. 
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NEW YORK-PRESBYTERIAN HOSPITAL
& WEILL-CORNELL MEDICAL COLLEGE

PCR was hired to conduct an audit of the development department’s research operations to assess its readiness to support fundraising efforts for an upcoming capital campaign. 
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Sinop kale excavations, turkey

PCR was hired to design and implement a fund-raising program to raise private funds for an archaeological excavation in Turkey, co-directed by two American archaeologists. 
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