“With giving by individuals remaining the greatest driver of nonprofit growth, the importance of understanding the capacity and interest of your individual donors and prospects continues to be critical to the success of every type of nonprofit.”

Poonam Prasad
Founder and President

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WID: WOMAN OF aCHIEVEMENT LUNCHEON

On May 16th, 2025, Women in Development (WID) hosted the annual Woman of Achievement Award Luncheon where they recognize and promote the achievements of a distinguished colleague who has demonstrated extraordinary service to the field of development and philanthropy. 

The 2025 honoree was Bertina Ceccarelli, longtime friend and former client of Prasad Consulting and Research. Bertina is the Chief Executive Officer of NPower, a national tech training and job placement nonprofit, rooted in community, and on a mission to advance equity in the tech industry. She joined NPower in 2016 with a passion to disrupt the status quo and build more inclusive workplaces. Under her visionary leadership, NPower has grown six-fold, expanding their proven program to several new cities.

WID also honored two Rising Stars in the field of fundraising and development. One of this year's Rising Star Recipients was Taylor Ross, Prasad Consulting & Research alumnus and Senior Development Executive at UJA Federation of New York. In her fundraising role she creates donor strategies, serves as liaison to Major Gifts to increase household giving, and manages her own portfolio of donors. 

Congratulations to Bertina Ceccarelli and Taylor Ross on these well-deserved honors!

Honoring Susan Ulin

The fundraising profession lost a valued colleague, Susan Ulin, on September 15th, 2024. Below are some tributes from Women in Development including Poonam Prasad's personal salute.

Jane F. Karlin, Ph.D., past WID president and board member:
"Susan opened paths to board and organizational leadership and to owning businesses that help fundraisers and their organizations realize their aspirations. She was ahead of her time, and everything she did was done with intelligence, grace, and a smile that lit up the room."

Poonam Prasad, past WID president and board member:
“I first met Susan Ulin on a board I served on, when I moved to New York a few decades ago. She became a role model, a mentor and a friend that I looked forward to seeing regularly and learning from, at those meetings. I am proud that as soon as her term on that board was over, I was able to get her involved with WID, where she made outstanding contributions to our community over these many past years.”

WID MAY 2024 NEWSLETTER

PCR President Poonam Prasad was featured in the May 2024 Women in Development Newsletter! As part of AAPI Month, WID asked some of their AAPI members working in development to share their stories. Poonam spoke to WID about her fundraising journey, and the women that helped her along the way!

Poonam Prasad, recipient of AFP's Chamberlain Award

PCR President Poonam Prasad was unanimously voted the NYC Chapter of the Association of Fundraising Professionals' 2024 Ralph E. Chamberlain Award Recipient. The Ralph E. Chamberlain Award is designed to honor an area fundraising professional for a lifetime of service to the fundraising profession and to AFP and the NYC Chapter. Poonam joined an illustrious and impressive group of Ralph E. Chamberlain Awardees.

The award was presented at the AFP-NYC Chapter Annual Meeting on Wednesday, January 24, 2024 from 8:30AM - 11AM, at Scandinavia House, 58 Park Avenue. The program included remarks from the new AFP-NYC Chapter President Craig Shelley. The award presentation and Poonam’s acceptance speech were followed by a panel on the Outlook for 2024 and the Impact on Fundraising. The event concluded with an exclusive performance by Broad Comedy.

research & strategy Development

PCR uses its expertise in research and strategy development from crafting solicitation strategies to maximize ask levels and identify the best people to make the approach to setting up and building major gift programs, capital and special campaigns, and design and implement fund-raising programs for new nonprofits.
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audits

PCR conducts audits of research departments and development offices to determine if current staffing levels, skills, organizational structures and resources are maximizing the organization’s revenues and are adequate for a capital campaign. 
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staff & board training

The firm provides training to an organization’s staff to improve the scope and reliability of information discovered. This includes making recommendations on the use of new resources, such as database screening, and other online research services. 
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americares

PCR was hired to ramp up the organization’s individual giving program by assessing its research needs and providing counsel on all aspects of the program. 
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NEW YORK-PRESBYTERIAN HOSPITAL
& WEILL-CORNELL MEDICAL COLLEGE

PCR was hired to conduct an audit of the development department’s research operations to assess its readiness to support fundraising efforts for an upcoming capital campaign. 
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Sinop kale excavations, turkey

PCR was hired to design and implement a fund-raising program to raise private funds for an archaeological excavation in Turkey, co-directed by two American archaeologists. 
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