Guest Speaker
United Negro College Fund 2015 Annual Conference
Westin Alexandria Hotel, Alexandria, Virginia
Friday, May 15, 2015

How to Research Your Way to Special Event Success

Identifying, researching and asking people to become donors is critical to the success of any non-profit. Through diligent research and teamwork, you can maximize the benefits of an event by using it as a stepping stone toward a major gift. In this session, you will hear from an expert in the field how to effectively mine for gold using events and research as a critical part of the development plan to raise major support for an organization.

You’ll learn how to:

• Create the ultimate guest list through research

• Strategically engage stakeholders in events to focus on the “Ask” (in addition to the catering)

• Get the party started early by cultivating premium guests before the invitation is sent