Co-Presenter 
Prospect Development 2015: APRA’s 28th Annual International Conference
New Orleans Marriott, New Orleans, LA
Friday, July 24, 2015
10:30am — 12:00pm

The Donor Pipeline: It Starts with the Invitation List — Turning Guests into Donors

Identifying, researching and asking people to become donors is critical to the success of any non-profit. And these donors are everywhere, from attendees at your Special Event to people who contribute annually in some other way. Through careful and diligent observation and research, you can maximize benefits by strategically including them into your entire development plan. In this session, you will hear from experts in the field on how they effectively mine for gold using events and research as development tools and making an effective and focused “Ask.”

You will learn to:

• Secure a major gift through cultivation of event attendees and others

• Expand your Board through your event

• Add new donors to your roster through careful research and focused asks

Speakers: Poonam Prasad, Founder & President, Prasad Consulting and Research; Alessandra Garber, Development Director, Hospital for Special Surgery